National Geographic creates innovative OOH buzz for ‘Nat Geo Rush’

National Geographic creates innovative OOH buzz for ‘Nat Geo Rush’

Author | exchange4media News Service | Monday, Aug 15,2011 11:37 AM

National Geographic creates innovative OOH buzz for ‘Nat Geo Rush’

National Geographic Channel has been creating a stir with its recently rolled out innovative marketing campaign for its new show ‘Nat Geo Rush’.

The three dimensional, eye catching shark plunging out of the hoarding at North Campus – Bunglow Road in New Delhi and Mahim Causeway in Mumbai, and the tail of the 3D plane crashing into the hoarding at Defence Colony flyover, New Delhi, have been gaining the attention of passers-by.

From outdoor to digital, National Geographic Channel has taken giant leaps in the recent past to leverage multiple mediums to reach out to their target audience. The channel claims to have seen a 50 per cent increase in its Facebook fan page.

Nat Geo Rush, the new series on the channel, has gone across a wide spectrum of genres – from wild nature to natural disasters, science and technology to real life incidents – and packaged some really thrilling moments in a 30-minute capsule. These include death defying jumps from snow covered mountain peaks, incredible rescue landing of a passenger jet after its body was ripped open mid-air, fights between cape buffalos and lions to the secrets behind engineering defying structures like the Colosseum amphitheatre in Rome.

The outdoor campaign for ‘Nat Geo Rush’ is the first of many campaigns in store to create curiosity amongst the viewers about the programs on the channel. The show will be further promoted through an innovative digital campaign in the weeks to follow.

Speaking about the new series, Debarpita Banerjee, Vice President - Marketing, NGC Network India & FOX International Channels, said, “The youth today is on a constant lookout for excitement and adventure. At Nat Geo, we have aligned not just our programming to create content which caters to their curiosity levels, but also devised equally innovative marketing campaigns to reach out the youth through multiple channels. Our first series under this initiative – ‘Nat Geo Rush’ - has been receiving a phenomenal response from our viewers. The on-ground installations in Mumbai and Delhi have been grabbing eye balls and as a result we are witnessing a spike in our viewership. In the near future, our viewers can expect more of such off-beat programming and marketing initiatives to keep them entertained.”


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