The third edition of exchange4media OOH Awards 2013 honoured Nabendu Bhattacharyya, Founder and MD, Milestone Brandcom as the ‘OOH Person of the Year’.
Bhattacharyya has always believed in the out of home platform and feels OOH can be used as a standalone media in a brand’s communication plan.
He started Milestone Brandcom four years ago with a strong belief in this medium and earned a reputation as one of the most successful OOH business entrepreneurs in India today.
Talking to exchange4media, Bhattacharyya said, “This award means a lot to me because at a stage when you are building an agency, one is restless and new. This award gives us encouragement.”
He also said this recognition adds pressure to do good work consistently as expectations from brands and clients have risen.
Prior to starting his own venture in 2009, Bhattacharyya was President, Ogilvy Action.
Last year, exchange4media’s OOH Awards felicitated Pramod Bhandula, Managing Director, JCDecaux India as ‘OOH Person of the Year’.
The exchange4media OOH Conference and Awards took place on March 22, 2013 in Gurgaon.