Top Story


Home >> Out-of-home >> Article

Mudra’s OOH division Primesite receives ISO 9001:2000 certification

Font Size   16
Mudra’s OOH division Primesite receives ISO 9001:2000 certification

Mudra’s out-of-home division Primesite has received the ISO 9001:2000 certification, the first Indian OOH agency to get this certification. Oslo, Norway headquartered independent foundation Det Norske Veritas (DNV) has awarded the ISO certification to Primesite for its excellence in design, process flow management and business development in the field of visual merchandising, retail design/execution and strategic visual communication for special environments.

Primesite completed the certification process in 10 months, passing several on-site inspections and demonstrating that its documented processes and its India operations fully complied with the stringent ISO standards.

Commenting on receiving the ISO certification, Mudra Marketing Services CEO, R Lakshminarayanan, said, “We believe in providing the best to our clients by implementing an effective quality management system that will make us better focused in meeting our customers’ requirements. This certification means that our customers are assured of our commitment to the highest standards of operations. It’s indeed a huge achievement for Primesite.”

Primesite President, Indrajit Sen, added, “We are the first Indian company to be certified for visual merchandising, retail design and execution and strategic visual communication. Our customers, employees and partners will benefit as a result of this certification that validates the industry’s most exacting requirements for quality procedures. By means of achieving this certification, we have underscored our commitment to distinction in our industry, as well as every aspect of our business.”

“This certification means participation and a major commitment from Primesite employees. With a national network of teams and customers around the country, these unambiguous and concise procedures will guide us in conducting business more efficiently and partner with our customer's initiatives,” said Primesite, General Manager, Kaushik Chakravorty, who was also the management representative for the OOH agency’s ISO implementation endeavour.

In its evaluation, DNV acknowledged that Primesite had achieved standards of excellence in the areas of business development, designing, vendor management, operations and maintenance, customer focus, leadership, people involvement, process excellence and continuous process improvement.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.