MTS has once again gained attention with its innovation in the outdoor space. This time MTS has tapped the retail space in Pune market. The brand will soon extend its retail advertising to other markets.
Large 20 feet MBlaze dongles have been created using special material that illuminates in the dark. These structures been installed at popular hang-out zones that witness high footfall across Pune city. As on date, nine such structures have been erected and the brand is in the process of taking the number to over 15 in Pune.
Commenting on the campaign initiative, Sandeep Marwaha, Chief Operating Officer – Maharashtra and Goa Circle, MTS India said, “The campaign has been designed to attract the on-the-go generation in the city and also create an instant connect with the target audience. Accordingly, we have selected popular locations across the city including shopping malls, cinema halls, petrol pumps and other popular hang-out zones. The mammoth MBlaze dongle has been created to give it a larger than life look. Breaking the clutter, these installations are designed to create a buzz in the market while creating a stronger brand recall.”
The campaign was initiated in the middle of June and would run for over six months. It has been executed by Apex Integrated Marketing (AIM).
“We have also placed mini versions of these MBlaze dongles at MTS retail stores and select high footfall retail outlets. At our retail stores we are using a mix Point of Sale (POS) elements including posters, arches, banners, etc. to build connect with the target audience,” added Marwaha.