MPG Active, the out-of-home media service agency from Havas Media’s Media Planning Group, is looking forward to continuing its growth story in 2010 as well. The outdoor advertising company is said to have received an overwhelming response across categories entrusting their duties to the agency.
Raminder Singh and Ankur Rastogi, Partners, MPG Active, share the agency’s plans and goals when it entered the Indian market and how these plans materialised over the year. According to both Singh and Rastogi, “We’ve managed to achieve most of our objectives in terms of brands entrusting our duties ranging from FMCG to retail, durables to entertainment, industrial, political and corporate to finance. One and a half years since inception have been very rewarding.”
They further added, “We feel OOH is the only medium that offers tremendous opportunity to the creative agencies to showcase their talent. Besides, innovations need to be simple to execute so you can carry them across the country, and of course media amplify the effect. Our buying methodology helps give very good price for the asset, which today is considered most important factor for the OOH industry and the proof lies in the fact that the clients keep coming back to us for more business. Also, we provide one of the best and fastest services in the industry.”
“In such a short span of our operations, we have received a regular roster of clients like Capgemini, Reid & Tailor, Red FM, Air Emirates, Dainik Bhaskar, Park Plaza, TVS Tyres, I-Control, Pigeon VOIP, VLCC, High Street Phoenix, Hindustan Pencils, AO Smith, Fitness First, Wellspun, Flemingo Duty Free Shop, Orbit, Spice, Jaypee Greens, the BJP 2009 Lok Sabha elections. We have developed into a complete service provider offering the entire range of products in outdoor advertising. The positive development dynamics will continue also in 2010,” both asserted.
“Today, MPG Active has full service offices in Delhi, Mumbai, Bangalore, Kolkata, Punjab and Hyderabad, with a staff strength of over 50 professionals culled from various outdoor leaders like Starcom, JCDecux, and MOMS, to name a few, and with ambitious expansion plans in place, is looking to broad base its team even more aggressively into the BTL space with independent verticals being set up for retail merchandising, events and rural marketing. In the OOH business, size does matter, so we are growing accordingly,” both Singh and Rastogi concluded.