Top Story


Home >> Out-of-home >> Article

Movies OK bets on OOH to promote newly acquired low budget movies

Font Size   16
Movies OK bets on OOH to promote newly acquired low budget movies

With the arrival of 2013, movies channels have gone ahead promoting newly acquired movie titles in a big way. After the ‘7 Days 7 Premieres’ property, Movies OK is back to entertain family viewers with yet another initiative called ‘Ek Din Premieres Teen’. The movie channel plans to telecast three back-to-back premieres.

10ml love, Chakradhaar and Makkhi are the three movies that will be telecasted on prime time. In order to promote the new property, the channel has gone out and loud using outdoor media. The campaign is live across key Hindi Speaking Markets (HSM) with a special focus on Maharashtra, Rajasthan, Madhya Pradesh and Kolkata.

DDB MudraMax has executed the outdoor campaign.

Commenting on the campaign initiative, Hemal Jhaveri, EVP and General Manager, Movies OK said, “The objective of the campaign was to promote a never before done stunt in the Hindi movie genre – three premieres in one day. This is an opportunity for Movies OK fans to spend time with their families and enjoy the latest premieres at home. Also the idea was to broaden reach and drive awareness with specific mass media vehicles.”

‘Ek Din Premieres Teen’ will be also promoted across the Star Network besides TV, print, cinema and digital. The outdoor campaign targets residential clusters in key markets to drive reach.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi