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Movies OK bets on OOH to promote newly acquired low budget movies

08-February-2013
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Movies OK bets on OOH to promote newly acquired low budget movies

With the arrival of 2013, movies channels have gone ahead promoting newly acquired movie titles in a big way. After the ‘7 Days 7 Premieres’ property, Movies OK is back to entertain family viewers with yet another initiative called ‘Ek Din Premieres Teen’. The movie channel plans to telecast three back-to-back premieres.

10ml love, Chakradhaar and Makkhi are the three movies that will be telecasted on prime time. In order to promote the new property, the channel has gone out and loud using outdoor media. The campaign is live across key Hindi Speaking Markets (HSM) with a special focus on Maharashtra, Rajasthan, Madhya Pradesh and Kolkata.

DDB MudraMax has executed the outdoor campaign.

Commenting on the campaign initiative, Hemal Jhaveri, EVP and General Manager, Movies OK said, “The objective of the campaign was to promote a never before done stunt in the Hindi movie genre – three premieres in one day. This is an opportunity for Movies OK fans to spend time with their families and enjoy the latest premieres at home. Also the idea was to broaden reach and drive awareness with specific mass media vehicles.”

‘Ek Din Premieres Teen’ will be also promoted across the Star Network besides TV, print, cinema and digital. The outdoor campaign targets residential clusters in key markets to drive reach.

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