The Mumbai Metropolitan Region Development Authority (MMRDA) has invited tenders for display of advertisements on 18 skywalks constructed in Mumbai Metropolitan Region (MMR). The last date for submitting bids for the five-year advertisement treaty is June 14, 2010.
Several OOH agencies are known to have participated in the pitch, however, their names couldn’t be ascertained at time of filing the report.
The skywalks available for display advertisements are located at Bandra East Kalanagar to Bandra Court, Bandra West, Santacruz East, Santacruz West, Borivali West, Kandivali East, Dahisar East, Dahisar West, Mira Road East, Bhandup West, Ghatkopar West, Ulhasnagar West, Virar West, Vasai Road West, Badlapur East, Badlapur West, Kalyan West, and Kanjurmarg.
The selection will be based on responsive bidder quoting the highest premium. The successful bidder shall pay maximum quoted up front to MMRDA in five equal annual instalments at the beginning of each financial year.
The revenue generated from the advertisement rights will be used for maintenance of the skywalks, which includes installing CCTVs, illumination, and so on.