Top Story


Home >> Out-of-home >> Article

Milestone Media bags OOH mandate for Reliance Communications

Font Size   16
Milestone Media bags OOH mandate for Reliance Communications

Milestone Media, a division of Milestone Brandcom has won the OOH media mandate for Reliance Communications following a multi-agency pitch attended by seven large OOH agencies, went on for over three rounds. Milestone Media will handle pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning & efficient buying strength.

Speaking on the alliance, Gurdeep Singh, CEO, Consumer Business, Reliance Communications, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”

On the account acquisition, Nabendu Bhatacharyya, Founder & MD Milestone Brandcom Group said, “This is a noteworthy achievement for us at Milestone Media. Reliance, one of the biggest players in the Communications industry with an unparalleled legacy, offers us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to RCOM’s growth story.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow