Milestone Media, a division of Milestone Brandcom has won the OOH media mandate for Reliance Communications following a multi-agency pitch attended by seven large OOH agencies, went on for over three rounds. Milestone Media will handle pan-India OOH media duties for the business. The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning & efficient buying strength.
Speaking on the alliance, Gurdeep Singh, CEO, Consumer Business, Reliance Communications, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”
On the account acquisition, Nabendu Bhatacharyya, Founder & MD Milestone Brandcom Group said, “This is a noteworthy achievement for us at Milestone Media. Reliance, one of the biggest players in the Communications industry with an unparalleled legacy, offers us challenge to partner them in renewed strategy for future time. We look forward to working with the team and help them push boundaries by creating cutting edge work & contribute to RCOM’s growth story.”