Milestone Brandcomm has executed an OOH campaign for two of Colors’ new shows, ‘Lagi Tujhse Lagan’ and ‘Yeh Pyar Na Hoga Kam’. The campaign, which got underway on December 20, is visible across 25 cities mainly in the Hindi belt, and will continue for six weeks.
Commenting on the campaign, Nabendu Bhattacharya, Founder, Milestone Brandcomm, said, “Both these shows will replace ‘Big Boss – 3’ in the 9-10 pm time-band. The high decibel campaign is across markets and demonstrates the scale and largeness of the shows through the OOH medium.”
“We have used mediums like billboards, gantries, bus queue shelters, etc. We are executing the campaign in Delhi, Mumbai, Chandigarh, Amritsar, Lucknow, Kanpur, Meerut, Barelli, Dehradun, Agra, Jaipur, Jodhpur, Pune, Nashik, Nagpur, Ahmedabad, Baroda, Surat, Rajkot, Bhopal, Indore, Gwalior, Jabalpur, Patna and Guwahati.”