Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Milestone Brandcom wins OOH AOR duties of Housing.com

11-March-2015
Font Size   16
Share
Milestone Brandcom wins OOH AOR duties of Housing.com

In a recently concluded  media pitch; Milestone Brandcom bagged Housing.com’s OOH media assignment. Housing.com was established in 2012 by a group of IIT alumni and recently received substantial investment from SoftBank Group. In most recent news, Housing has also partnered with Google Now.

The multi-agency pitch was initiated in January 2015.

Commenting on the decision Pratik Seal - CMO Housing says, “We are excited to have Milestone Brandcom on board. At Housing, we are always keen to work with people and organizations that are passionate and enthusiastic about their work and have a clear vision just like us. We are absolutely confident that our partnership with Milestone Brandcom, will be very successful. ”

Commenting on the win, Nabendu Bhattacharyya CEO & Managing Director Milestone Brandcom Group says, “We are delighted to win a prestigious account like Housing, we truly enjoy working on brands driven by such enthusiastic talented entrepreneurs! Housing also has an enviable marketing team. The Housing & Real Estate sector is a much unorganized space, there was a gripping need for consumers to have a single Organized player to plug in the need gap for Indian Consumers. I am confident that OOH media teamed up with our efficient strategic approach will help housing create the desired awareness and brand imagery in the market.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO