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Milestone Brandcom wins Axis Mutual Fund business

Milestone Brandcom wins Axis Mutual Fund business

Author | Pallavi Goorha Kashyup | Friday, Dec 04,2009 8:22 AM

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Milestone Brandcom wins Axis Mutual Fund business

Nabendu Bhattacharyya’s Milestone Brandcom has added one more business to its kitty, this time it is the high decibel launch of Axis Mutual Fund across pan India. The agency has been consistently adding new clients in its initial 45-day journey.

Nabendu Bhattacharyya, Founder, Milestone Brandcom, said, “Axis Mutual Fund signed up Milestone Brandcom for its OOH visibility of its first retail product launch, the Axis Equity Fund. With the objective of creating brand awareness and impact, Milestone Brandcom recommended an OOH route that showcased scale through premium large formats across the country. These were on the main arterial routes of metros and Tier II cities. The strategy also involved quality rather than quantity to demonstrate ‘Brand Imagery’. The agency recommended large premium quality billboards in quick succession across main arterial roads of various cities to build frequency and impact.”

Bhattacharyya further said, “To supplement brand building efforts, Milestone Brandcom used LED ticker at Cadbury Junction high traffic route to remind audience on offer closing date. Campaign generated huge buzz being the last entrant in the category.”

He added that in its initial phase, the agency had received assignment over a dozen brands in different categories, such as cement, banks, mutual funds, insurance, media and entertainment, tobacco and fashion brands.

“There are many more in the offing. We are extremely happy with all our clients who have entrusted us with their various assignments, we have surely demonstrated the power of understanding the medium, experience of building couple of successful brands through OOH with renewed commitment, energy and passion. We have set up retail operations – Milestone LastMile – and received a couple of assignments. We are looking at working even on one off projects to win our potential clients confidence to move forward and building long-term association,” he added.

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