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Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

Author | exchange4media News Service | Thursday, Mar 31,2016 10:15 PM

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Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon this evening (March 31, 2016).

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge as the major winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards).

Silk Now 'Bubbled Up for Joy!' won the Best Campaign of the Year award while Milestone Brandcom won both 'Creative Agency of the Year' as well as ' Media Agency of the Year'. Mondelez International was awarded with 'OOH Advertiser of the Year'. Despite missing out the top honour, Kinetic Worldwide also had a very fruitful Neons’16; winning the highest tally of Gold metals (7).

Haresh Nayak,  ‎Regional Director of Posterscope Asia Pacific and MD of Posterscope Group India and Nabendu Bhattacharyya, MD of Milestone Brandcom, were jointly honoured with the 'OOH Person of the Year' award.

Abdul Kadar Shaikh, Founder of Roshanspace Brandcom, was honoured with the Lifetime Achievement Award.

The Gold winners included; 'Play with Oreo' by Madison OOH (Innovative use of existing medium), 'Chai Cart - Get MORE on Amazon!' by Milestone Brandcom (Innovative creation of a new medium), 'Aircel Umbrella - We've got you covered' by Milestone Brandcom (Best / Innovative brand fit within existing media) , 'Silk Now Bubbled Up for Joy' by Kinetic Worldwide (Most Innovative Use of Digital OOH Media), (Most Effective Outdoor Plan) and (Synergy Award), 'BIBA Silver Screen' by Brandmovers India and 'Free Smokes' by Kinetic Worldwide (Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment), 'The Big Billion Days' by Alakh Advertising & Publicity (Best Outdoor Plan - Strategy), 'Moto G Launch- Waterproof' by Kinetic Worldwide (Telecom Product & Services), 'Renault KWID - First hanging car installation at an Indian airport' by Times Innovative Media Ltd (Category - Automobiles), Cadbury Swing by Milestone Brandcom (Cateogry - FMCG), 'Acid Attack' by Milestone Brandcom (Category - Public Service/Corporate Social Responsibility), 'Play with Oreo' by Interface Communications (Category - Beverages & Food),  Biba Silver Screen by Brandmovers India ( Category- Retail Advertising) and 'The Biggest Building Wrap' by Kinetic Worldwide (Category - Corporate).

Tribes was the principal sponsor for the event, other sponsors and partners of OOH Conference and Neon Awards 2016 included: Laqshya Solutions, Orienta Cine Advertising Pvt. Ltd, Times OOH, Midas Group, Global Advertisers, Amarujala Outdoors, Prachar Outdoor Advertising (Co-sponsor), NewsD (Mobile News Partner) and 24 Frames Digital (Live Webcast Partner).

The complete list of winners can be found below:

Campaign -Brand Agency SubCategory Metal
Oxygen Moisture Rapport Outdoor Advertising Pvt Ltd Innovative use of existing medium Silver
Play with Oreo Madison OOH Innovative use of existing medium Gold
       
The World's Biggest Ladoo Madison OOH Innovative creation of a new medium Bronze
Chai Cart - Get MORE on Amazon! Milestone Brandcom Innovative creation of a new medium Gold
       
Ola cabs - First Cab Ride Free Milestone Brandcom Best / Innovative brand fit within existing media Bronze
Axis Asha Home Loans Milestone Brandcom Best / Innovative brand fit within existing media Silver
Aircel Umbrella - We've got you covered Milestone Brandcom Best / Innovative brand fit within existing media Gold
       
Ola cabs- First Cab Ride Free Milestone Brandcom Most Innovative Use of Digital OOH Media Bronze
Silk Now Bubbled Up for Joy Kinetic Worldwide Most Innovative Use of Digital OOH Media Gold
       
My Nutella Jar Madison OOH Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Silver
Disney Avengers - Live depiction of Marvel Attributes Posterscope India Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Silver
BIBA Silver Screen Brandmovers India Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Gold
Free Smokes Kinetic WorldWide Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Gold
       
Axis Asha Home Loans Milestone Brandcom Most Innovative Use of Moving Media Bronze
Aaj Tak ka Gaon Connection Milestone Brandcom Most Innovative Use of Moving Media Bronze
       
Play with Oreo Madison OOH Best Outdoor Plan - Strategy Silver
The Big Billion Days Alakh Advertising & Publicity Pvt. Ltd. Best Outdoor Plan - Strategy Gold
       
BUILDING OF NEXA, the Brand ! Laqshya Media Group Most Effective Outdoor Plan Bronze
Aircel Umbrella - We've got you covered Milestone Brandcom Most Effective Outdoor Plan Silver
Silk Now Bubbled up for Joy! Kinetic WorldWide Most Effective Outdoor Plan Gold
       
Telenor Dandiya Milestone Brandcom Telecom Product & Services Bronze
Aircel Umbrella - We've got you covered Milestone Brandcom Telecom Product & Services Silver
Moto G Launch- Waterproof Kinetic WorldWide Telecom Product & Services Gold
       
Axis Asha Home Loans Milestone Brandcom Banking, Financial Services & Insurance Silver
       
Aaj Tak ka Gaon Connection Milestone Brandcom Entertainment & Media Silver
       
Baleno Dynamic Display- First Ever! Laqshya Media Group Automobiles Silver
Renault KWID - First hanging car installation at an Indian airport Times Innovative Media Ltd Automobiles Gold
       
The Sweet Recipe Book Kinetic WorldWide FMCG Bronze
Silk Now Bubbled up for Joy! Kinetic WorldWide FMCG Silver
Cadbury Swing Milestone Brandcom FMCG Gold
       
Free Smokes Kinetic WorldWide Public Service/Corporate Social Responsibility Silver
Acid Attack Milestone Brandcom Public Service/Corporate Social Responsibility Gold
       
Rooms @ 999! Milestone Brandcom Travel & Leisure Bronze
Ola Cabs - First Cab Ride Free Milestone Brandcom Travel & Leisure Silver
       
Silk Now Bubbled Up for Joy! Kinetic WorldWide Beverages & Food Bronze
Cadbury Swing Milestone Brandcom Beverages & Food Silver
Play With Oreo Interface Communications Beverages & Food Gold
       
Avengers Pillar at Landmark Store Madison OOH Retail Advertising Silver
BIBA Silver Screen Brandmovers India Retail Advertising Gold
       
The Biggest Building Wrap Kinetic WorldWide Corporates Gold
       
Caratlane - Time to Transform Laqshya Media Group Others Bronze
1st May - Ads on Hold Kinetic WorldWide Others Silver
       
Baleno Dynamic Display- First Ever! Laqshya Media Group Synergy Award Bronze
Wildcraft - Catch the Cold Milestone Brandcom Synergy Award Silver
Silk Now Bubbled up for Joy! Kinetic WorldWide Synergy Award Gold
       
Silk Now Bubbled Up for Joy! OOH Campaign of the Year   Gold
Milestone Brandcom OOH Media Agency of the Year   Gold
Milestone Brandcom OOH Creative Agency of the Year   Gold
Mondelez International OOH Advertiser of the Year   Gold
       
Nabendu Bhattacharyya Milestone Brandcom OOH Person of the year Gold
Haresh Nayak Posterscope Group India OOH Person of the year Gold
       
Abdul Kadar Shaikh Roshanspace Brandcom Pvt. Ltd. Lifetime Achievement Award Gold

 

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