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Milestone Brandcom Group launches retail initiative Milestone LastMile

03-June-2010
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Milestone Brandcom Group launches retail initiative Milestone LastMile

Milestone Brandcom Group is all set to launch initiatives in the retail, brand activation and sports marketing space. The first to get off ground is its retail initiative – Milestone LastMile. This will be followed by brand activation and sports marketing initiatives in a few months’ time.

In conversation with exchange4media, Nabendu Bhattacharya, Founder & MD Milestone Brandcom, said, “We have plans to create a strong impact on the market place and are confident of closing the year with around Rs 100 crore billing. We are looking at 12 offices across India, and a team of over 60 members.”

The two officials who are leading these expansion plans at Milestone Brandcom Group are Ganesh Prabhudeva and J Prakash. Prabhudeva brings with him 15 years’ experience in the OOH space, and would be heading the South India operations for the agency. Bhattacharya said, “Ganesh would play a key role in our management team as well.”

Prabhudeva began his career with Ogilvy Landscapes and had spent the last five years with DPI Group, a media 24x7, media and sports agency, where he gained expertise in printing and sports marketing.

Prakash has spent four years each with Portland and Ogilvy Landscapes. “We are happy to have the best 45 OOH professionals of India with us,” Bhattacharya added.

Milestone Brandcom was set up by Bhattacharyya and the core team of Ogilvy Landscapes with the help of PE funds about eight months back. They agency has also signed an alliance with Starcom MediaVest Group to create intellectual properties in the OOH space.

(Written by Jhinuk Sen, inputs by Pallavi Goorha Kashyup.)

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