Milestone Brandcom from the Dentsu Aegis Network has bagged outdoor duties for Airtel on the back of a multi-agency pitch that took place in November last year. Madison is the incumbent agency on the account. The account size is estimated to be around Rs 50 Crore. Milestone Brandcom has won the outdoor AOR for three years.
“We are delighted to win the country’s largest telecom business Airtel and the largest business in OOH domain .They are a fantastic brand to work for and I am sure we would create some great work in out of home landscape and create milestones in creativity and innovations for brand Airtel,” said Nabendu Bhattacharyya, CEO & Managing Director - Milestone Brandcom.