Bangalore-based OOH agency Media Mindscapes has recently won the out of home duties for Haier Refrigerators. According to sources, the account size is worth around Rs 1 crore. Hair has recently launched a refrigerator with a freezer at the bottom.
Media Mindscapes National Head Dhiraj Ahuja said, “We are really happy to win the account. We are doing some traditional media like billboards and street furniture for Haier Refrigerators. Currently, we have put up billboards in Mumbai and Delhi. We will soon be expanding to other cities.”
He further explained that the company was currently doing work for clients in eastern India and some major projects were in the pipeline. Media Mindscapes recently won the Health & Glow account in Kolkata.
The agency has also recently opened branches in Mumbai, Kolkata, Chennai and Hyderabad to mark its presence in all four regions of the country.