Bangalore-based OOH agency Media Mindscapes has been roped in to service the OOH duties of new low calorie chocolate brand from Nestle, Kit Kat Lite. The size of the business has been pegged at Rs 35 lakh. The outdoor duties for Nestle Kit Kat Lite are part of the media account, which is being handled by Zenith Optimedia.
Pratik Sen, Media Mindscapes’ Joint Partner, said, “We are very happy to be handling the OOH duties as it is for the first time that we are getting involved in the outdoors activities for Nestle. We are also happy to be associated with Zenith Optimedia for servicing this account.”
“As part of the outdoor strategy, there will be normal billboards, which will be frontlit a well as backlit. Hoardings would be put up at Mumbai, Chennai, Bangalore, Kolkata and Gurgaon. All hoardings would be up by December 11,” Sen further said.