Bangalore-based Media Mindscapes has bagged the OOH business of the soon-to-be-launched 125cc bike from the Suzuki stable in a multi-agency pitch, which saw Moms and Media Mindscape pitted against each other in the final round. The size of the business has been pegged in the region of Rs 5 crore. The creative and media duties of the new bike are being handled by Grey Worldwide, Delhi. The bike is slated for an August 15 launch.
Commenting on the account win, Media Mindscapes Joint Partner, Pratik Sen, said, “We are really happy to bag this business. Our main role would involve positioning of the brand and the segment that we are targeting. We are doing the launch campaign in 86 towns all over India. Our objective is to break the clutter and create a distinctive identity for the new brand.”
He further said, “We would be doing hoardings, banners, bus shelters, billboards, etc. In Delhi, we are putting hoardings in the Delhi Metros and billboards in Gurgaon. We will also put up bus shelters in Mumbai.”
Sen added, “Though the overall business is in the region of Rs 9 crore, which covers all the outdoor business, in the first phase of the launch, the business is worth Rs 5 crore. We are targeting towns like Punjab, Ludhiana, Guwahati, Kolkata, Mumbai, Chennai, Hyderabad, and Cochin, among others.