Bangalore-based OOH agency Media Mindscapes has recently won the outdoor duties of Bangalore’s TESCO Hindustan Service Centre, the global service arm of TESCO of UK, which is claimed to be the world’s third largest retailer.
The agency recently launched an OOH campaign in Bangalore through 15 most premium billboards across the city, of dimensions as huge as 100 ft x 20 ft, and 50 ft x 50 ft. The creative duties of TESCO Hindustan Service Centre are being handled by Bangalore-based Fisheye Creative Solutions.
Ranadeb Paul, Director, Media Mindscapes, said, “We are really happy to work on this account. The campaign consists of a series of five creatives, displayed alternatively on the billboards, with massive cutouts as big as 325 sq ft, to drive home the idea of ‘retail solutions’. The campaign primarily targets the IT and ITeS professionals. The unique approach of using only the outdoor media innovatively at all strategic places catering to the TG has resulted into an extremely good recall.”
Paul further explained that for its brand communication, TESCO Hindustan Service Centre is relying heavily on outdoor media, and that the company is one among the serious spenders in the ITeS sector.