Bangalore-based OOH agency Media Mindscapes has bagged the outdoor duties of UTVi, the new English business news channel from the UTV Group. The multi-agency OOH pitch took place two months back in which leading OOH agencies had taken part. Senior sources close to the development have confirmed the news.
The campaign is breaking across Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and major parts of Gujarat soon. Media Mindscapes will be putting up bus shelters, branded buses, mobile buses and mobile displays. The target audience will be corporates, business executives and CEOs.
Media Mindscapes had handled the OOH campaign of UTV Movies in Bangalore recently.