Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal

Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal

Author | Priyanka Nair | Wednesday, Aug 07,2013 8:05 AM

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Media effectiveness in OOH is a multi-faceted concept: Anuradha Aggarwal

From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India More

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