Top Story

e4m_logo.png

Home >> Out-of-home >> Article

McDonald’s awards Outdoor AOR to MOMS from Madison umbrella

21-February-2017
Font Size   16
Share
McDonald’s awards Outdoor AOR to MOMS from Madison umbrella


McDonald's, the global fast food restaurant chain, has awarded its Outdoor AOR to MOMs Outdoor Media Services, the OOH wing of Madison Media agency in a recent bid.


“We are quite thrilled and excited to have signed the  AOR with McDonald's. Our OOH association started couple of years ago and the kind of work that we have done for the brand has been cemented with this AOR contract. This is one of the brands which is international in nature and also has a strong and deep penetration in India which gives tremendous scope in creating reach through OOH in all the markets,” said Jayesh Yagnik, COO, MOMS Outdoor Media Services.


Yagnik believes the brand’s wide range of product offerings gives the agency a wide scope to create and execute innovative campaigns. 


“McDonald's has always utilised the outdoor medium magnificently; therefore working with them will up our game in OOH as well. However, we have brainstormed diverse approach in planning for Mc Donald's wherein campaigns would roll out with the expertise of our bouquet of tools providing touch point centric and hyper localised planning and derive at a right planning mix giving the client optimum results,” he added.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.