McDonald's, the global fast food restaurant chain, has awarded its Outdoor AOR to MOMs Outdoor Media Services, the OOH wing of Madison Media agency in a recent bid.
“We are quite thrilled and excited to have signed the AOR with McDonald's. Our OOH association started couple of years ago and the kind of work that we have done for the brand has been cemented with this AOR contract. This is one of the brands which is international in nature and also has a strong and deep penetration in India which gives tremendous scope in creating reach through OOH in all the markets,” said Jayesh Yagnik, COO, MOMS Outdoor Media Services.
Yagnik believes the brand’s wide range of product offerings gives the agency a wide scope to create and execute innovative campaigns.
“McDonald's has always utilised the outdoor medium magnificently; therefore working with them will up our game in OOH as well. However, we have brainstormed diverse approach in planning for Mc Donald's wherein campaigns would roll out with the expertise of our bouquet of tools providing touch point centric and hyper localised planning and derive at a right planning mix giving the client optimum results,” he added.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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