Top Story


Home >> Out-of-home >> Article

McDonald’s & DDB Mudra Max sweep OOH Awards 2013

Font Size   16
McDonald’s & DDB Mudra Max sweep OOH Awards 2013

The winners of the third edition of exchange4media OOH Awards 2013 are out. A total of 51 metals were given away at a star-studded award function held today at the Leela Kempinski in Gurgaon. The 51 awards included 19 Golds, 17 Silvers and 15 Bronze awards.  The event was graced by the who’s who of the industry.

To know who made it to the winners list, click on the awards category name given below:

Innovation in OOH
Use of new media in an OOH environment
Strategic planning and effectiveness in OOH media
Creative awards
Synergy awards

McDonald’s bagged the maximum amount of awards and was declared ‘Client of the Year’. Interestingly, McDonald’s outdoor campaign around the launch of its spice fest won the ‘OOH Campaign of the Year’ too. The brand has included innovations and smart planning across the outdoor landscape of nine prime marketers for this campaign. It was executed by Milestone Brandcom.

Commenting on winning the Client of the Year award, Rameet Arora, Sr. Director – Marketing, Menu Management and Communications, McDonald's India (West & South) said, “McDonalds is primarily an out of home consumption brand and so out of home is a critical part of our plans. This award is a truly a great honour and inspires us to continue pushing the envelope in this evolving media space.”

DDB MudraMax won both, the ‘OOH Media and Creative Agency of the Year’. Commenting on winning, Mandeep Malhotra, President, DDB MudraMax said, “We are really proud of the work put up for the brands we work for. Doing it three times year on year reinforces our passion and beliefs in good work for clients. We are happy that it was a non-biased ‘only clients’ jury.”

The jury for the Awards was chaired by Harit Nagpal, Managing Director and CEO, Tata Sky. Also, for the first time, an advisory board was set up that had OOH industry leaders who shared their views on the processes of the property.

The jury chair, with exchange4media team, chose Nabendu Bhattacharyya, Founder and Managing Director, Milestone Brandcom as the ‘OOH Person of the Year’. The ‘Lifetime Achievement Award’ was given to Late Prakash Rao of Prakash Arts and the ‘OOH Media Owner of the Year’ was given to Rajan Mehta of LiveMedia.

The other members on the jury panel were Abhra Rajib Banerjee, Executive Business Head, Century Plyboards; Alok Bharadwaj, Executive Vice President, Canon India; Amitesh Rao, Director Brand and Media, MTS India; Bharat Dhuppar, CMO, Omkar Realtors and Developers; Karan Kumar, Marketing Manager, Education and Stationery Products Business (ESPB), ITC; Madhumita Dutta, Chief Marketing, Pantaloons, Planet Sports and Converse; Nalin Kapoor, Senior GM and Group Head – Marketing, Hyundai Motor India; Pratik Mazumder, CMO, Yatra; Pravin Kulkarnii, GM – Marketing, Parle Products; Rajiv Kumar Vij, Managing Director and CEO, Carzonrent India; Rafiq Gangjee, VP, Marketing and Communications, Yashraj Films; Shaswati Saradar, Director General, MRUC; Shubhodip Pal, Chief Marketing Officer, Micromax; and Sudeep Narayan, Marketing and PR Director, Volvo Auto India.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking