Maheshwari Advertising, a 35-year pld agency in the OOH business which has a predominant presence in whole of Madhya Pradesh and Chhattisgarh, has recently bagged the sole rights for display of advertisement on Star City Buses in Bhopal.
The buses, which have been introduced recently, are operated by Bhopal City Link Ltd., headed by Collector and Mayor of Bhopal in collaboration with private partnership. The tender was floated three months ago by Bhopal City Link Ltd and saw the participation of around 10 players from Bhopal, Indore and Delhi, including Rashtriya Advertising from Delhi, Ad Space from Bhopal, and Giriraj Advertising from Indore, among others.
Maheshwari Advertising, which emerged as the winner has bagged the contract for five years by placing the bidding amount valuing over Rs 8 crore. According to Sunil Maheshwari, Managing Director, Maheshwari Advertising, “Higher price and credibility in the market” were the factors that helped them in winning this contract.
Explaining the uniqueness of this property, Maheshwari said, “Bhopal being a very big town as compared to any other city of Madhya Pradesh, there was dearth of proper mobile displays in the city for those clients who cannot spend heavy amounts on complete city coverage, hence, this addition of Star Bus display media will help such clients display their ads.”
“The buses are very well maintained thereby attracting masses to travel in them. Bhopal is a very big city area wise, so the turnout is very high in these buses and hence, the visibility remains very high on these buses,” he further said.
Telecom, banking, insurance sector, management institutes, oil companies, FMCG, food industry, automobile sector, and tourism industry are some of the sectors/advertisers that are showing interest in this property.
For the record, Maheshwari Advertising has outdoor properties, including hoardings, pole kiosks, bus shelters, bus branding, flex printing unit. The company is looking at more options to keep pace with the clients’ demands for more innovative solutions in outdoors.
The company is also seeking partnerships with national and international players for expanding further media in the state.