Madison World has launched its experiential unit – MADISON TURNT. Turnt is a newly coined word that emerged in the US, used by the millennials to describe the feeling when someone is excessively excited or is high on life.
The unit is headed by Sunny Vohra, who joined the agency seven months ago from Group M and now has a team working across offices in Mumbai, Delhi and Bangalore. The unit will provide 360o integrated plans with strategic and research based insights to effectively bring together brands and their target audience through flawless execution.
The unit focuses on Events, Activations, Exhibitions and Field Marketing and true to its tag line is High on Experience! The Unit is part of Madison Out-of-Home group.
The Unit has already worked with a large number of prestigious clients the likes of Vivo, Nissan, Britannia, Michelin, Reebok, Roca, LinkedIn, Marico, LG, Philips, Kohler, JSW, Toyota, Raymond, Renault, Asian Paints, Dabur, CNBC, Godrej, Pidilite, Tata Motors and Croma.
Says Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that under the leadership of Sunny Vohra, Madison Turnt has got off to a great start. More and more clients are discovering the power of experiential marketing, so our timing for the launch of Turnt is most appropriate.”
Says Vikram Sakhuja, Group CEO Madison Media & OOH, "Experiencing a Brand is one of the most immersive forms of brand engagement. I am excited to be launching Madison Turnt – Our New Age Experience Company which combines the Physical with Digital, Data and Social. Sunny Vohra who leads Turnt is a transformational marketer and in a short time has built some exciting experiences for Brands.”
Says Sunny Vohra, Sr. Vice President, Madison OOH, “We started a new journey under our new identity “TurnT” six months back with a young and dynamic team. We are now truly off the block, having created meaningful experiences for a host of brands and we are truly excited about the future. It has been a privilege working under the mentorship of Sam and Vikram as they push the envelope and bring out the best in us as a Unit.”