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Madison OOH promotes Dipankar Sanyal as CEO, Platinum Media

27-October-2015
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Madison OOH promotes Dipankar Sanyal as CEO, Platinum Media

Madison OOH has announced re-structuring of its senior management team that will come into effect from November 1, 2015. Dipankar Sanyal, current COO of MOMS, promoted to CEO Platinum Outdoor.

Sanyal with over 20 years of experience in Outdoor, has been with the Agency for the last 11 years and has been instrumental in driving and shaping MOMS to what it is today. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

Jayesh Yagnik, current VP of MOMS, West & South promoted to COO, MOMS with national responsibility. Yagnik with over 15 years experience has been with MOMS for 12 years now. He joined the Agency as anAsst. Manager and slowly rose to the top and transformed the agency’s West branch.

Neeraj Ved, current GM of MOMS West, promoted to VP MOMS West & South. Ved has been with the agency for almost 10 years and joined as a Management Trainee.

Krishnendu Ghosh, current VP MOMS North& East, promoted to National Head Buying for Madison OOH. With a total outdoor experience of 15 years, out of which 13 have been with Madison, Krishnendu is well suited to take on this role.

Saumen Roy, current GM, Madison IES, promoted to VP, Madison IES. Roy has been with the agency for the last 5 years and has been driving Madison IES ever since. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and  Linterland.

Speaking about these changes, Soumitra Bhattacharyya, CEO Madison OOH, says “At Madison, we are a meritocracy and strongly believe in recognizingand rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by product.”

The Madison OOH team is further going to be empowered with Vikram Sakhuja, Group CEO, Madison Media & OOH who took charge last week (October 19, onwards).

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