Madison IES, the activation and experiential unit of Madison OOH and Madison World recently completed an event on World Toilet Day for its client ROCA Bathroom products by creating a giant WC installation in DLF Place Mall, Saket, New Delhi. The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event.
Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR and Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM's vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.”
Speaking about the activation Saumen Roy, VP & Head, Madison IES said, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all. Moreover we were all really delighted that we could pull off the project, from idea to execution in just three days time.”