Luminelle Solar Technologies Ltd, a Delhi-based OOH company, has bought the entire advertising rights of Signature Signs Media Service, an eight-year old OOH company.
Confirming the development, Piyush Tiwari, Director, Luminalle Solar Technologies, said, “Signature Signs Media Service, which is headed by Kamal Kumar, owns properties like bus shelters, public utilities, mobile vans, etc. We bought the ad rights this week and will beginning servicing its clients by September 1, 2007.”
Tiwari added, “We have also bagged the advertising rights for one of the largest malls in Noida, the Great India Palace, which is situated opposite the Centre Stage Mall. We have also signed an agreement with the Ghaziabad Development Authority for putting up ads in public utilities and bus shelters on a built operate transfer (BOT) basis.”
Luminelle Solar Technologies has come a long way since it was incorporated in April 2003. The company has recently installed solar traffic signals in Delhi in technical association with Bharat Electronics Ltd.
Rajeev Agrawal, Director, Luminelle Solar Technologies, said, “We have currently put up three solar traffic signals in New Delhi – near the IGI domestic airport, the Moolchand crossing and near ISBT on the Ring Road. We have a tie-up for this with the Delhi Traffic Police. We are planning to increase the number of solar traffic signals in Delhi soon.”
Agrawal further said, “We started out from Delhi and have expanded our business to Noida, Ghaziabad and Agra. We currently have 30 solar traffic signals in Noida, 20 in Ghaziabad and 10 in Agra. In Agra, we signed an agreement for the solar traffic lights on a BOT basis.”
“Our future plans include increasing our properties in the NCR and nearby areas. We are targeting to acquire maximum properties before the Commonwealth Games. Among our clients are Hutch, Airtel, ICICI Bank, Idea, HDFC and Hindustan Unilever Ltd,” Agarwal added.