Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Lord Ganesha makes outdoor appearance for Life Ok

26-December-2012
Font Size   16
Share
Lord Ganesha makes outdoor appearance for Life Ok

Lord Mahadev and Goddess Parvati are set to commence their journey as parents as they have welcomed their beloved son Lord Ganesha on Life Ok’s show ‘Devon ke Dev Mahadev’. The countdown to the much-awaited entry of Lord Ganesha started in early December with the birth of Vinayak; a host of marketing initiatives were executed by the channel for the same.

An extensive outdoor campaign was rolled out in Mumbai, Delhi and other key markets of Maharashtra to promote the special episodes. The 15-day campaign was executed by Bates Wallstreet and DDB MudraMax in these markets.

Ajit Thakur, General Manager, Life OK said, “With digitisation hitting Mumbai and Delhi, our best bet was to go out and loud in the outdoor. We are identifying peak points and customising marketing strategies for key shows of which Mahadev is one. Our strong creatives for this campaign created a lot of attention and recall.”

As Lord Ganesha is known to be Mumbai city’s favourite, the channel displayed colourful holy visuals at strategic locations. A grand procession that included young children dressed as Lord Ganesha, dancing to the tunes of holy chants to welcome the revered God, was also organised in Mumbai.

The outdoor media formats used in the campaign were the larger ones, which include hoardings and gantries. The channel also used extensive branding at local railway stations.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership