Top Story


Home >> Out-of-home >> Article

Loop Mobile undertakes 360° advertising - literally

Font Size   16
Loop Mobile undertakes 360° advertising - literally

In an attempt to tap non-traditional outdoor media format, Loop Mobile has used a 360-degree round LED at Mumbai CST in its latest campaign. The medium is promoting Xtraa++ prepaid plan and network film.

The media format has been installed by Aurave Media, a new-age media company.

Elaborating on the advantages of the medium, Mehul Patel, Managing Partner, Aurave Media said, “These units run on one of the most sophisticated technologies in this field. It has features to allow advertisers many unique innovations such as the screens to be split in various parts and allow simultaneous different content played in different parts of the screen.  We plan to bring in innovations over time to enable viewers and advertisers to experience a world-class medium.”

Loop Mobile is the first advertiser to be associated with the agency’s Mumbai CST media. Commenting on the campaign execution, Surya Mahadevan, Chief Operating Office, Loop Mobile said, “Our main focus was to create a wow factor using a new outdoor platform. Also, the location of this media spot was ideal. There are over 35 lakh footfalls that CST station gets every day, which is impressive and will be effective in the long run.”

The campaign is rolled out for three months.

On asking if this was a cost effective medium for Loop, Mahadevan said, “Cost is not a determinant of any media; on the other hand, impact and reach are key parameters. This media requires constant monitoring. At the same time, it is dynamic and all kinds of messages can be updated, incorporated within shortest possible time. Thus, it becomes synonymous with anything new that is required to be communicated to a large audience.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends