The new Lodestar UM-Greenline OOH vertical has been christened GLO and will provide 360 degree services in the OOH domain.
exchange4media had earlier carried the report that Lodestar UM had set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media. The OOH outfit was formed and has been operational since April 2011.
Meanwhile, some key appointments have been made to beef up the GLO team. Chandeep Bindra has been roped in as Group Head – Client Servicing. With an experience of eight years in Marketing/ Marcom, Bindra’s last assignment was with Reliance Communications Ltd (Punjab), where he served as Manager - Marketing for around two and half years.
Megha Raina has joined as Head – Client Servicing. She has an experience of around four years in business development and client servicing and has been working with media houses and OOH agencies in the past. She has moved from Canvas Outdoor.
Rahul Raj has been appointed as Head – Client Servicing. His last assignment was with Friday Box Office Pvt Ltd, Mumbai, where he was working as Brand - Marketing Manager, North-India.
Lodestar UM & Greenline set up OOH media planning & buying vertical