Lodestar UM has set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media.
Though the OOH outfit was formed and has been operational since April 2011, it is only now that an official announcement has been made. The name of the new OOH entity would be revealed in a month’s time.
Raminder Singh, Managing Director, Greenline, will also head the new OOH outfit. He felt that this tie-up with one of the most aggressive and fastest growing media agencies in the country would galvanise the growth of this vertical and the opportunities and learnings would be immense in interfacing with Lodestar UM’s premier roster of clients like Coca Cola India, Tata Docomo, Mahindra MasterCard, and Microsoft, to name a few.
Leveraging on the strengths of the two agencies, the new OOH outfit has already started work on accounts like Tata Motors, Coca Cola and many more.
Besides Delhi and Mumbai, the OOH outfit also has offices in Bangalore, Hyderabad, Kolkata, Punjab (Jalandhar, Ludhiana, Amritsar), and is in the process of setting up an office in Lucknow to service the Coca Cola business.
Meanwhile, the new OOH outfit is beefing up its team pan India.