IPG Mediabrands has announced the appointment of Suresh Balakrishna as CEO of Lintas Initiative Outdoor. Lintas Initiative Outdoor is amongst one of the companies that form IPG Mediabrands in India at present.
It is understood that the leadership responsibilities of all OOH businesses of IPG Mediabrands will now report to Balakrishna with immediate effect. Balakrishna, a media veteran with over 25 years of publishing, brand building and media agency experience, rejoined Lintas Media Group in January this year to roll out and lead BPN, the third agency network of IPG Mediabrands.
The assignment is in addition to his present responsibilities as CEO of BPN India.
The announcement comes in the wake of Hemanth Shah, Managing Director, Lintas Initiative Outdoor resigning from the company a month ago. Shah will be with the organisation till the end of August. His next destination is not known. He joined the company two years ago from Times OOH.
Some of the OOH businesses in IPG Mediabrands include Nokia, Hindustan Unilever, Union Bank of India, The Coca-Cola Company, Tata Consultancy Services, Expedia, Citibank and Monte Carlo, amongst others. At present, Lintas Initiative Outdoor has 22 offices in India.