Lineage Media has won rights to install true colours LED video walls at CST station in Mumbai. It can sell the space for advertising purposes for a period of one year.
These LED video walls are located between platform 1 and 2, and platform 5 and 6 – facing the crowd at the entry and exit points towards General Post Office and Subway.
Commenting on the response of the new media format, Viren Shah, Owner, Lineage Media said, “The response has been tremendous as it is a digital media and brands can leverage it with commercial inserts such as infotainment, superseding the static media. People respond more to digital dynamic moving pictures than static media, which often is unnoticed by commuters. We are optimistic that this media format will garner a lot of positive attention.”
The new media format has already attracted few brands such as Parle Agro’s Frooti, Sundaram Books’ e-class program and Hexacorp Petrochemicals. Apart from this, the agency also has LED installations at Thane station, local train exterior branding and audio commercials branding at local railways stations of Mumbai.