Top Story


Home >> Out-of-home >> Article

Late Prakash Rao honoured with ‘Lifetime Achievement Award’

Font Size   16
Late Prakash Rao honoured with ‘Lifetime Achievement Award’

The exchange4media OOH Awards jury, along with exchange4media team, bestowed Late Prakash Rao of Prakash Arts with the ‘Lifetime Achievement Award’ during the third edition of the initiative.

This award is given to an industry stalwart with an impeccable track record of contribution to the standardisation, growth and development of an organisation and the industry as a whole. It is awarded to a person with demonstrated leadership qualities and someone who is respected by the industry over a substantial period of time.

Late Prakash Rao set up Prakash Arts in 1962. With 1,000-strong manpower, Prakash Arts has emerged as the second largest outdoor publicity firm in the country. Along with Andhra Pradesh, Rao also opened branches of Prakash Arts in Chennai, Bangalore, Mysore and Hubli.
Currently, his son Subba Rao is the CEO and Director of the company.

Christopher Foregard from Prakash Arts received the award on behalf of Subba Rao.

Last year, Noomi Mehta, Chairman and MD, Selvel One Group was honoured with the Lifetime Achievement Award.

The exchange4media OOH Conference and Awards took place on March 22, 2013 in Gurgaon.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by