The exchange4media OOH Awards jury, along with exchange4media team, bestowed Late Prakash Rao of Prakash Arts with the ‘Lifetime Achievement Award’ during the third edition of the initiative.
This award is given to an industry stalwart with an impeccable track record of contribution to the standardisation, growth and development of an organisation and the industry as a whole. It is awarded to a person with demonstrated leadership qualities and someone who is respected by the industry over a substantial period of time.
Late Prakash Rao set up Prakash Arts in 1962. With 1,000-strong manpower, Prakash Arts has emerged as the second largest outdoor publicity firm in the country. Along with Andhra Pradesh, Rao also opened branches of Prakash Arts in Chennai, Bangalore, Mysore and Hubli.
Currently, his son Subba Rao is the CEO and Director of the company.
Christopher Foregard from Prakash Arts received the award on behalf of Subba Rao.
Last year, Noomi Mehta, Chairman and MD, Selvel One Group was honoured with the Lifetime Achievement Award.
The exchange4media OOH Conference and Awards took place on March 22, 2013 in Gurgaon.