Top Story


Home >> Out-of-home >> Article

Late Prakash Rao given ‘Lifetime Achievement Award’

Font Size   16
Late Prakash Rao given ‘Lifetime Achievement Award’

The exchange4media OOH Awards jury, along with exchange4media team, bestowed Late Prakash Rao of Prakash Arts with the ‘Lifetime Achievement Award’ during the third edition of the initiative.

This award is given to an industry stalwart with an impeccable track record of contribution to the standardisation, growth and development of an organisation and the industry as a whole. It is awarded to a person with demonstrated leadership qualities and someone who is respected by the industry over a substantial period of time.

Late Prakash Rao set up Prakash Arts in 1962. With 1,000-strong manpower, Prakash Arts has emerged as the second largest outdoor publicity firm in the country. Along with Andhra Pradesh, Rao also opened branches of Prakash Arts in Chennai, Bangalore, Mysore and Hubli.
Currently, his son Subba Rao is the CEO and Director of the company.

Christopher Foregard from Prakash Arts received the award on behalf of Subba Rao.

Last year, Noomi Mehta, Chairman and MD, Selvel One Group was honoured with the Lifetime Achievement Award.

The exchange4media OOH Conference and Awards took place on March 22, 2013 in Gurgaon.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO