Laqshya Digital Media has been roped in as the official indoor media partner by the Calcutta Ad Club to promote its creative excellence awards, the ‘War of Ideas’. The Calcutta Ad Club Awards is one of the oldest and most prestigious national level awards in the country and is judged by stalwarts in the advertising field. The awards are presented in four categories: FMCG, Consumer Durables, Consumer Services and Public Services.
Usha Menon Bose, COO, Calcutta Ad Club, said, “Though the OOH medium is at a very nascent stage, it is growing steadily and this was just the perfect medium to promote the event, create awareness and reach our target audience. As Laqshya has a strong presence in Kolkata, we decided to rope them in to give us that extra impetus.”
Laqshya Digital Media’s Senior VP-Product Strategy & Sales, Satyabrata Das, said, “We are delighted to partner with the Ad Club for their creative excellence awards as the Official Indoor Partner. We will provide our support by promoting this prestigious award event on our digital screens at premiere locations, on our office network ‘Business Q’, which targets the real earning power of corporate India. Brands are already realizing the potential of targeting the working professional and we are currently working on various customized solutions for delivering visually compelling, entertaining and informative programming to our clients and audiences.”