Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Laqshya to provide impetus to Calcutta Ad Club creative excellence awards

11-June-2008
Font Size   16
Laqshya to provide impetus to Calcutta Ad Club creative excellence awards

Laqshya Digital Media has been roped in as the official indoor media partner by the Calcutta Ad Club to promote its creative excellence awards, the ‘War of Ideas’. The Calcutta Ad Club Awards is one of the oldest and most prestigious national level awards in the country and is judged by stalwarts in the advertising field. The awards are presented in four categories: FMCG, Consumer Durables, Consumer Services and Public Services.

Usha Menon Bose, COO, Calcutta Ad Club, said, “Though the OOH medium is at a very nascent stage, it is growing steadily and this was just the perfect medium to promote the event, create awareness and reach our target audience. As Laqshya has a strong presence in Kolkata, we decided to rope them in to give us that extra impetus.”

Laqshya Digital Media’s Senior VP-Product Strategy & Sales, Satyabrata Das, said, “We are delighted to partner with the Ad Club for their creative excellence awards as the Official Indoor Partner. We will provide our support by promoting this prestigious award event on our digital screens at premiere locations, on our office network ‘Business Q’, which targets the real earning power of corporate India. Brands are already realizing the potential of targeting the working professional and we are currently working on various customized solutions for delivering visually compelling, entertaining and informative programming to our clients and audiences.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video