Laqshya Solutions, the agency division of the Laqshya Media Group has devised and executed the brand re-launch campaign for TATA Goldplus. Integrating a mix of various OOH platforms, the month long campaign was executed to inform the target consumers about the re-launch of the premium gold jewellery brand.
The brief given to Laqshya Solutions was that of reaching out to semi-urban and rural Indian prospective customers across the country. The Laqshya Solutions team strategically handpicked over 1200 media units across the country to create maximum visibility and impact.
Implemented across the states of Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu, the campaign covered over 32 cities and over 15 types of media vehicles including billboards, unipoles, bus shelters, cantilevers, wall graphics, gantries, directional boards, pole kiosks, camera poles, center medians and bus stand signages amongst others.
Talking about the efforts behind the campaign, Atul Shrivastava – COO of the Laqshya Media Group, said, “TATA Goldplus is a unique brand catering to the jewellery and luxury needs of the semi-urban and rural Indian customers. Thus the campaign was devised keeping in mind the target audience and its outlook. We formulated a campaign covering a broad spectrum of the media to ensure maximum yet targeted visibility, across the country.”