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Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

11-October-2014
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Laqshya Solutions creates OOH campaign for Flipkart’s biggest sale

Laqshya Solutions had 24 hours to devise and implement Flipkart OOH campaign for the sale on October 6th which they did,  inundating Bangalore and Delhi with larger-than-life hoardings that got not only the attention of Flipkart’s competitors but also of the national media.

Flipkart, India’s leading e-commerce brand, presented Laqshya Solutions, the agency division of the Laqshya Media Group, with the challenging brief of creating a radical, bold campaign across Delhi and Bangalore. Laqshya Solutions then worked to develop and execute the campaign using as much as 70,000 square feet of branding space in the two cities. With a media mix of large format billboards, mall facades, airport media and digital signages, it was only a matter of time before India’s premier publications noticed the campaign and started a conversation. The buzz from Flipkart’s biggest sale campaign now intensifies the competition between various e-commerce players in the country that have responded with campaigns of their own.

 


Talking about the newly launched campaign that has created a buzz across the ecommerce industry, Atul Shrivastava, COO of the Laqshya Media Group says, “We were honoured when India’s e-commerce leaders Flipkart approached us to work on what has been their biggest, boldest campaign ever! Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike makes us feel like we have definitely accomplished Flipkart’s brief of doing something novel and dramatic.”

Laqshya Solutions has also executed several other campaigns for Flipkart before their Greatest Sale Ever campaign.

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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