Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Laqshya Media creates brand building exercise for Jaguar Land Rover

06-June-2011
Font Size   16
Share
Laqshya Media creates brand building exercise for Jaguar Land Rover

Laqshya Media has created a brand building exercise for Jaguar, which is aimed at dominating the displays at the Hyderabad Airport.

The thought process behind the campaign is that passengers will carry the long lasting impression of any dominating brand that is spread across the Airport, especially a place like the check in hall, which is a common area for both international and domestic travelers.

Laqshya Hyderabad Airport Media Pvt Ltd has offered its media units to Jaguar for the current branding exercise at the Hyderabad Airport only. The campaign, which kicked off on May 17, 2011, will continue till June 16, 2011.

The campaign seeks to promote the luxury cars from Jaguar using six displays of the same size at the check in hall. There is a flexibility of carrying a static ad of different products under the Jaguar brand to be used in six display units or different static ads of one Jaguar product to be used in six display units. They chose to use three different products that included Freelander, XF- Diesel and XJ- Diesel, utilising six display units.

A Laqshya official explained that the check in hall was a composite area, which delivered the attention of all kinds of departure passengers/ audiences.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited