Laqshya Media has created a brand building exercise for Jaguar, which is aimed at dominating the displays at the Hyderabad Airport.
The thought process behind the campaign is that passengers will carry the long lasting impression of any dominating brand that is spread across the Airport, especially a place like the check in hall, which is a common area for both international and domestic travelers.
Laqshya Hyderabad Airport Media Pvt Ltd has offered its media units to Jaguar for the current branding exercise at the Hyderabad Airport only. The campaign, which kicked off on May 17, 2011, will continue till June 16, 2011.
The campaign seeks to promote the luxury cars from Jaguar using six displays of the same size at the check in hall. There is a flexibility of carrying a static ad of different products under the Jaguar brand to be used in six display units or different static ads of one Jaguar product to be used in six display units. They chose to use three different products that included Freelander, XF- Diesel and XJ- Diesel, utilising six display units.
A Laqshya official explained that the check in hall was a composite area, which delivered the attention of all kinds of departure passengers/ audiences.