Laqshya Media has recently been awarded the advertisement services management contract by Hyderabad International Airport Ltd (GHIAL). This contract is for a period of seven years. This is the company’s second major airport advertisement rights contract as the company already owns the independent advertising rights for the Colombo Airport through its subsidiary, Vertigo Lanka. The new airport at Hyderabad is designed to handle 12 million passengers per annum.
Laqshya Media has been selected from among several other international names through a transparent and competitive bidding process. Alok Jalan, MD, Laqshya Media, noted, “We are delighted to be associated with GHIAL and the new Hyderabad International Airport. We are going to spare no effort to deliver best in class ambient solutions, both in terms of aesthetics as well as functionality.”
Commenting on the occasion, T Srinagesh, COO, GHIAL, said, “Advertising is a key component of the overall look and feel of an airport, and enhances the passenger experience along with others such as retail, food and beverage, etc.”
An official communiqué noted that in the pre-operations term, Laqshya will be preparing a master plan which includes in-terminal advertising and outdoor advertising facility with concept designs, themes, location planning, etc. for advertising at the airport. GHIAL would be involved right from the preparation of the advertising master plan.
Speaking about the development, Soumitra S Bhattacharyya, CEO, Laqshya Outdoors, said, “This is a tremendous honour for an Indian company because this is the first Greenfield airport to have called for a bid for the advertisement rights concession, and understandably there were all the well known multinationals in the fray.”
As per the agreement, Laqshya shall operate, manage and maintain the advertisements by offering the locations to prospective clients and third parties for advertisements. All the display units installed shall be consistent with the architecture and design of the airport, and of a high quality. All the advertising displays, signages, advertising messages would be located inside and outside the terminal building.