Top Story

e4m_logo.png

Home >> Out-of-home >> Article

Laqshya Media attracts private equity of Rs 152 crore

14-August-2007
Font Size   16
Share
Laqshya Media attracts private equity of Rs 152 crore

In a bid to strengthen its footprint in the UAE, Laqshya Media’s UAE subsidiary Right Angle Media has obtained an equity participation of over Rs 152 crore from Amwal Al Khaleej, a funding group in the Gulf.

“This funding will reportedly help the group in pursuing its vision of spreading the footprint to the entire Arab world covering the UAE, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia, and into Egypt, Libya, Algeria, Tunisia, Morocco, Jordan, Syria, Lebanon and other areas,” the official communiqué noted.

This is the second large funding to the group in less than nine months, prior to which Laqshya Media had attracted the first private equity funding in its sector from UTI ventures, to the tune of $10 million in October 2006.

Right Angle Media had also recently acquired the permission to design, erect and operate 1,000 air-conditioned bus shelters in Dubai.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.