Top Story


Home >> Out-of-home >> Article

Laqshya Group sets up world’s first air conditioned public bus shelters in Dubai

Font Size   16
Laqshya Group sets up world’s first air conditioned public bus shelters in Dubai

Laqshya Group, through its subsidiary Right Angle Media, has set up air-conditioned public bus shelters in Dubai, claimed to be the world’s first. The project was inaugurated by the Roads and Transport Authority (RTA) of Dubai. Laqshya officials informed that the project was a quantum leap in the kind of technological and design prowess utilised by OOH companies so far.

An official communiqué stated: “Valued at over AED 750 million, this contract is for a 10-year period and the first street furniture project of its type in the world. It entails the construction of more than 1,000 air-conditioned bus shelters across Dubai.”

The first bus shelter was inaugurated alongside Jumeira Beach Road by Raman Multani, CEO of Right Angle Media, and Essa Al Dossary, CEO of Road and Transport Authority (RTA) of Dubai. It is a public-private partnership project, owned by RTA and proposed and implemented by Right Angle Media on a Design, Build, Operate and Transfer (DBOT) basis.

Speaking on the occasion, Multani said, “The project represents an important part of a broad strategy executed by the RTA based on long-term plans to alleviate the traffic congestion on the roads and streets of Dubai, and we are truly proud of having this project implemented.”

Commenting on the advertising turnout of the project, Multani said, “The project has received an enormous response from a large segment of advertisers since its launch. We have received many requests to reserve advertising spaces on the facades of the AC bus shelters once they are fully operational.”

The design of the AC bus shelters has been derived from the Crescent, and each shelter can take in 14 people. In addition, they are equipped with sophisticated systems and are adapted to accommodate advertising and information spaces. Other facilities include snacks and soft drinks vendor machines, ATMs, and an integrated set of public services and facilities such as recycling garbage containers and other facilities. The temperature inside the bus shelter will be maintained at 22-23 degrees Celsius.

“We are happy to partner with RTA for this venture. We at Laqshya strongly believe that it is only when the interests of the government and the public merge that actual value can be created,” said Laqshya Group’s Soumitra Bhattacharyya.

Speaking in favour of similar public-private partnerships in India, Bhattacharyya said, “If Indian cities are to take on any of the world cities, and in order to bring about all-round infrastructure development in India, companies in India have to take forward such public-private partnerships.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems