Laqshya Media executed an aggressive OOH campaign in Mumbai for the movie ‘Agent Vinod’. The campaign, that was launched earlier this month, will end next week.
Agent Vinod attempted to move away from traditional OOH advertising and instead banked on the ‘impact’ factor of OOH. Laqshya used large number of OOH mediums for visibility.
The campaign featured 65 ft x 40 ft cut-outs of Saif Ali Khan, the protagonist of the movie, placed at prominent unipoles across the city. The creative utilised the entire pole of the body. There were illuminated hoardings in the campaign too. The other standard media was placed at vantage points.
Commenting on the campaign execution, Naveen Jalan, General Manager, Laqshya Media said, "OOH is an impact medium and creates instant connect with rousing curiosity. More than the number of sites, it is the creative used that matters. Larger than life cut-outs of a famous personality such as Saif has been utilised to achieve the campaign objective.”
Laqshya & Filmybox have attempted to exploit the ‘impact’ element of OOH.