Shoppers Stop, with its outdoor agency OMI (part of Laqshya Media Group), has gone all out to promote their end of season sale, which rolled out on August 14 and will run till September 3. The campaign’s aim is to build on the consumer excitement associated with sale and uses quite a few eye-catching innovations like 3D cut-outs and jut-outs on billboards and mobile hoardings, AC bus wraps, and traffic booth branding.
The campaign is being executed in 11 cities – Mumbai, Delhi NCR, Bangalore, Kolkata, Lucknow, Amritsar, Bhopal, Chennai, Jaipur, Pune and Hyderabad. The 3D cut-out billboards and mobile hoardings have static cut-out of the model standing out of the hoarding with Shoppers Stop’s distinguished black and white background.
Vinay Bhatia, Head - Marketing, Shoppers Stop, explained, “Our focus was to create a buzz for the sale ensuring high visibility and frequency pan India. This 360 degree campaign with innovations has broken through the clutter and helped build high recall among the target audience.”
Naveen Jalan, AGM, OMI, added here, “For this campaign we have used media innovations across the country, which talks hugely about the team’s creative and implementation strength. Shoppers Stop wanted to reach out to SEC A & B+ target group for which we chose store catchment areas.”
Outdoor Media Integrated (OMI) is a specialist outdoor media agency having expertise in planning, buying execution and monitoring of campaigns. Laqshya Media Pvt Ltd commenced business in 1997 as an outdoor media company. Today, it is a leading Out Of Home (OOH) media organisation offering conventional, ambient, airport and other digitised / innovative OOH options pan India.
Laqshya also has an international presence having acquired advertising rights at the Colombo, Bandernaike International Airport, and at Dubai with sole concession for Air Conditioned Bus Shelters. Clientele of Laqshya include the blue chip organizations and multinational companies from sectors like Telecom, BFSI, Media & Entertainment to name a few.