Top Story


Home >> Out-of-home >> Article

Krimson Media bags exclusive on-ground rights for India’s tour of Bangladesh

Font Size   16
Krimson Media bags exclusive on-ground rights for India’s tour of Bangladesh

Krimson Media Services Pvt Ltd has bagged the exclusive on-ground rights to India’s tour of Bangladesh, which includes a seven-match ODI Tri-Series between India, Bangladesh and Sri Lanka, and two Test-match series between India and Bangladesh, starting January 4, 2010. Idea telecom is the title sponsor for the cricket series.

The ODI series begins from January 4, 2010 and ends on January 13. This will be followed by the Test series, which commences from January 17 and will continue till the end of the month.

Sunil Manocha, CEO, Krimson Media Services, said, “With the Indian team performing fabulously well, both in the One Day format and the Test Match format, the interest levels in this series is very high, and we have already closed out the title sponsor position for the ODI and Test series. Idea Telecom will be the title sponsor for both the series. Other clients such as UTI Mutual Funds and Tata Motors have come on board already and the response to the India tour of Bangladesh has been extremely positive. We are currently in negotiations to close out the associate sponsor position and will be closing all rights very soon. On a personal front, it is indeed very heartening to see a newly-launched company like ours winning the exclusive on-ground rights for such a big series.”

Sanjay Gupta, AGM, Marketing - Utility Vehicle, Tata Motors, added here, “Tata Motors is delighted to associate with the India-Bangladesh-Sri Lanka Tri Series, offering the new Grande MK II as an award for the Man of the Series. The recently launched Grande MK II is a high performance vehicle, which reveals its true potential only when you experience it. It is, therefore, an apt price for the best performing player of the tournament.”


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020