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Kohler Power Systems India appoints Percept OOH as outdoor partner

14-May-2010
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Kohler Power Systems India appoints Percept OOH as outdoor partner

Following a multi-agency pitch, Percept Out-of-Home has been recently assigned the outdoor duties of Kohler Power Systems India.

Kohler Power Systems, a company dealing in the electrical generating industry for more than 75 years, provides a one-source responsibility for its generating systems and accessories. All generator sets are factory engineered, built and production tested

Kohler rates the Indian market as a significant one and aims to give an Indian touch to its communication.

Commenting on the win, Sanjay Pareek, President, Percept OOH, said, “To be associated and recognised by a name like Kohler Power System and to be chosen as their outdoor media partner is what makes working at Percept OOH a pleasure.”

Meanwhile, Percept OOH has embarked on a campaign for the company, which has been carried out in all major cities like Mumbai, Pune, Kolkata, Nagpur and Bangalore. The campaign for Kohler sports the tagline ‘Keep the power on’. The necessity of ‘Keep the power on’ is expressed firmly through the creatives and Percept OOH has sought to get the message across the TG through a balanced mix of mediums.

The OOH agency has put up billboards in prime locations with eye-catching innovation and has used innovative cut-out and imagery through lighting. In Bangalore, Percept has focused on high traffic areas like Sankey Road, Marathalli, Cavery Junction, and Hosur Road.

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