After launching the research series titled, Moving World India, Kinetic India is on an account winning spree this year. The OOH agency from WPP has added 12 new businesses to its kitty in the last couple of months.
The wins include the likes of Volvo, National Geographic Channel, OCM, Xerox, Tata Water Plus, Colgate, Max Hospital, Carrefour and The Hindu. Most of these wins, that range from FMCG to auto sector to retail to media and digital companies, have come on the back of multi-agency pitch processes.
Commenting on the business development at the agency, Vinkoo Chakraborty, Head Planning and Strategy, Kinetic India, said, “As an important part of the media mix, OOH has to deliver certain results. Our rich repertoire of planning tools, consumer centric insights coupled with in-depth category intelligence and our value proposition will definitely add immense value to these brands.”
“Our recently launched study Moving World India - an Insights study on shifts in Indian Consumer lifestyle and environment has enriched our understanding of our ever expanding cities in terms of urbanisation, shopping, leisure, travel/transportation, technology and environment,” added Chakraborty.
Moving World India is Kinetic’s perspective on how Indian consumer’s lifestyle and environment is changing and the way it will impact the communication business in the years to come. Moving World India has identified some of the dynamics driving people’s mobility and how they potentially shape how people and places interact.
Chakraborty said, “All these diverse elements though unrelated but interwoven define the lifestyle of consumers and drive people mobility and how they potentially shape how people and spaces interact. All these strategic inputs are enriching our OOH communication planning.”