Top Story


Home >> Out-of-home >> Article

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

Font Size   16
Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

Out-of-home advertising agency Kinetic India has announced the appointment of Rachana Lokhande as Director – Trading and Operations and will have all India buying, trading and operations team reporting to her at Kinetic. She will oversee the trading, operations and buying functions of the company.

Lokhande has spent over 12 years in OOH Industry and diligently built Unilever and Amazon brands in Out of home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Commenting on same, Suresh Balakrishna, CEO – South Asia & Middle East, Kinetic said, “I have worked with Rachana in my previous assignment and know her to be a committed and driven professional. She brings with her the experience of handling very large and demanding clients like Amazon and HUL. I am delighted that she has joined Kinetic, this will only strengthen our hold on the Indian market.”

Lokhande, a mass communication graduate and a mechanical engineer, started her career with Ensure Outdoor as Planner and Buyer and later took up new and progressive roles at RK Swamy BBDO, Aaren Initiative and Rapport prior to Kinetic Worldwide with total experience of 15 years.

Speaking on her new role, Lokhande said, “I am thrilled and excited about my new role at Kinetic and look forward to working with its dynamic teamto drive its accelerated growth story.”

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems