Kinetic Advertising has carried out an OOH campaign for New Audi Q3 called ‘Discover quattro’.
The campaign brief was to create high awareness levels in the OOH space for the launch of the ‘New Q3 Variant’.
In a cluttered market, with several Marketers making several layered claims – The “Discover quattro” campaign was developed to clearly and directly inform customers on the most important factor they should consider while buying a SUV in India – which is the ability of a SUV to hold the road and dominate it under various challenging conditions.
A true blue SUV should be able to provide greater grip, higher useable power and must inspire confidence in the person sitting in the driver’s seat.
Through this campaign the agency attempted to showcase visually, on a large impactful manner, what one can do with Audi’s quattro all-wheel drive technology. Since SUVs are all about being outdoorsy – showcasing the product close to the real world could make doing an outdoor specific campaign even more appealing. An added factor was the extreme clutter on regular reach media like print and TV during the festive periods.
Speaking on the campaign, Amit Sarkar, Chief Operating Officer, Kinetic India said, ““The entire campaign was aimed at creating impact and staying up to the ‘Dynamic quattro®’ – New Q3 brand imagery. Large media formats helped create impact & we carefully selected key media placements in the city which ensured never to be missed visibility for the brand.”
“We are extremely happy with the team effort on this project. It takes a lot of conviction to believe in doing something simple and focused – as opposed to being present in various media just to tick the check boxes. The teams at Kinetic and Mediacom have young guns in their fields with such a strong conviction that it really goes a long way in allowing us to constantly question the norm and set new trends,” said Deepak Joseph, Sr Manager Retail Marketing, Audi India.