Kinetic, the WPP-owned lifestyle and environment agency, is launching its airport and in-flight media specialist, Aviator, in India on August 1, 2011. The strategic business unit is an important addition to the Aviator network, currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.
Aviator India will be headed by Anu Gera, Business Director at Kinetic India. The team will be based out of Mumbai and will have members in Bangalore and Delhi as well.
Commenting on the Aviator launch, Gera said, ““With seat capacity in Asia Pacific hitting close to 100 million in July and Delhi International Airport continuing to be the fastest growing hub in the region, the opening of Aviator India addresses the requirement for an aviation media specialist to deliver relevant audiences.”
Replying via email to exchange4media, Rajul Kulshreshtha, MD, Kinetic India said, “With Air Traffic touching almost 14.22 million passengers (Source: May 2011 – Airport Authority of India), we feel this is just the right time to launch Aviator in India. In Aviator, we have a product that will enable us to offer a more meaningful value to our clients.”
Aviator provides media solutions tailored to meet the specific needs of every client. Prior to any media plan being developed, Aviator’s in-house planning division is briefed and uses a combination of individual airport, industry data and proprietary Kinetic planning tools to provide invaluable insights into the target audience and markets.
Gera added, “For any client looking at airports or in-flight media as part of an integrated Out of Home advertising campaign, being part of Kinetic Worldwide enables us to work hand-in-hand with the traditional media teams to ensure that clients are provided with integrated media solutions built to reach the travelling audience wherever they are.”
Irene Revilla, Managing Director, Kinetic Singapore and International, added here, “We are very excited to roll out the Aviator proposition in India. The growth the aviation market is experiencing together with the development of media opportunities in the airport environment make India the ideal candidate for a local Aviator resource.”